Pleasanton, California — Commercial advertisements broadcasting across California must now provide conspicuous notices whenever synthetic digital figures or voices created by artificial intelligence are utilized to promote merchandise or services, following newly signed state legislation.
State leaders enacted Senate Bill 1050 during a formal appearance at SAG-AFTRA union headquarters in Los Angeles alongside author Senator Angelique Ashby. The measure mandates prominent audio or visual disclaimers on any commercial spot employing artificial likenesses instead of living actors, while granting authorities the power to halt the distribution of promotional campaigns that fail to comply with disclosure standards.
The enactment builds upon California's ongoing regulatory framework governing digital likeness rights, transparency standards, and algorithmic accountability across the entertainment and technology sectors. Labor representatives emphasized that the statutory protections ensure transparency for everyday consumers while preventing artificial simulations from displacing human creative professionals without consent.
> "Californians deserve to know when the person selling them something isn’t a person at all. Here in California, we’re building on our nation-leading AI regulations and putting commonsense guardrails in place to protect consumers, performers, and promote stronger transparency." — California Governor Gavin Newsom
