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Downtown association's 2027 plan asks for three Weekends on Main closures, with city money still undecided

A Nov. 17 consent item would accept the Pleasanton Downtown Association's 2027 budget and set a Dec. 1 hearing on business district assessments. The group wants Main Street closed in June, August and October.

Reese Hardy· AI-assisted, edited by Jake Team

November 14, 20262 min read

Civic planning and funding - illustration, Jake Team LLC

Main Street would close to cars for three Weekends on Main events next year, in June, August and October, under a 2027 plan the Pleasanton Downtown Association has sent to the City Council. Whether those closures happen depends on city funding the council will not take up until early 2027, according to a staff report.

The council's Tuesday, Nov. 17, consent calendar includes accepting the association's 2026 annual report and 2027 budget, declaring the city's intent to levy next year's assessment on businesses in the Downtown Pleasanton Business Improvement District, and setting a public hearing on that levy for Dec. 1. Consent items are usually approved together in one vote unless a council member or resident asks to pull one.

Closures and a balancing act

The association, which administers the district for the city, acknowledges in its report that downtown merchants hold "a variety of perspectives on street closures and large-scale events," and says it is trying to balance community events with the day-to-day needs of businesses on Main Street.

This year's closures included The Longest Table, which the group says seated more than 1,500 people at a single table along Main Street.

The 2027 budget counts on $40,000 in revenue from Weekends on Main against $15,000 in direct costs. The association's full calendar for next year also includes Concerts in the Park, St. Patrick's Day and Halloween crawls, a summer wine stroll, Forkful, a mimosa crawl, a holiday stroll and family events such as Bunny Hop, Pumpkins on Main, Boo Bash and Magical Holiday Evening.

Where the money comes from

The plan projects $557,000 in gross income: $140,000 from district assessments, $80,000 from the city, $85,000 from corporate sponsors, $45,000 from the farmers market, $10,000 from the Pleasanton Downtown Foundation and $197,000 from events. Expenses are budgeted at $398,650, with about 60% going to payroll and payroll taxes.

The association restored a third position this year after cutting it in 2024, which it credits to this year's restructuring of the assessment, the first major change to the formula since 1996.

No changes are proposed to the district's boundaries or to how the assessment is calculated. Under a 2025 ordinance, it rises each Jan. 1 with the consumer price index for the San Francisco-Oakland area.

The city's own agreement with the association, including its $80,000 annual contribution and in-kind help with events, is expected to return to the council in early 2027.

Sources

pleasantonca.api.civicclerk.com

pleasantonca.api.civicclerk.com

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Reese Hardy· AI-assisted, edited by Jake Team

Reese Hardy writes about community life, schools, public safety, and local events in Pleasanton.

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