City Council Reviews Sign Design Application for 4191 First Street

Application Overview

The City Council is considering Case No. P25-0300, an application for Sign Design Review to rebrand an existing 76 Gas Station and Circle K Market to Shell Gasoline and FastFill Market.

The property is located at 4191 First Street. Because no master sign program is approved, the proposed signage changes require Sign Design Review approval.

Review Process Timeline

The Zoning Administrator initially denied the application on February 25, 2026.

The applicant filed an appeal with the Planning Commission on March 5, 2026.

On May 13, 2026, the Planning Commission upheld the appeal and overturned the zoning denial. A City Council member subsequently called up the action for review on May 15, 2026, per Pleasanton Municipal Code Section 18.144.010.

Conditions and Next Steps

The Planning Commission approved the appeal subject to specific findings and conditions of approval.

One condition requires reducing corporate branding color on the canopy to not exceed 50 percent of the total canopy fascia height.

The application is now before the City Council for de novo consideration.

References

City Council Meeting (2026-06-16). Retrieved from https://pleasantonca.portal.civicclerk.com/event/606