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Maison Benoit to open 6,500 sq ft Pleasanton bakery in 2027

Maison Benoit, a Danville bakery that won the 2025 San Francisco Best Croissant Competition, is set to open a new location on Main Street in Pleasanton.

Reese Hardy

September 24, 20261 min read

New Bakery Opening - illustration, Jake Team LLC

Maison Benoit, a Danville-based bakery, will open a new location at 337 Main Street in Pleasanton. The business previously secured the Grand Prix at the 2025 San Francisco Best Croissant Competition, defeating more than 350 other entries.

Owner Benoit Vialle, a Lafayette resident and Paris native, stated that the East Bay community’s diverse and well-traveled population aligns with the clientele he has served in Danville since opening the original bakery on Railroad Avenue in January 2024.

Vialle, who previously worked in technology, wine, and real estate, attended culinary school in France where he recruited staff for his business. The Danville location’s head chef is from Paris, while the pastry chef is from Bordeaux. The new Pleasanton site will occupy a portion of the former Bank of America branch, which ceased operations in 2024.

The space is approximately 6,500 square feet, excluding an outdoor patio area.

The project has received city approval, and Vialle is currently in the process of obtaining permits from the Alameda County Health Department and the Pleasanton City Building Department. He aims to open the doors in early 2027. The larger kitchen and production lab will allow the bakery to manufacture all items locally.

Vialle said the menu will focus on the items that established the brand’s reputation, including bread, viennoiseries, pastries, and classic French savory dishes such as sandwiches, salads, and quiches.

The existing Danville menu features full cakes, croque monsieurs, tarts, macarons, and a grand croissant priced at $35. The bakery also serves a full range of coffee, lattes, and teas. In 2025, the Danville-San Ramon Area Chamber of Commerce named the business the Best Restaurant, Bakery, or Catering Business in the region.

Source: patch.com.

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Reese Hardy

Reese Hardy writes about community life, schools, public safety, and local events in Pleasanton.

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