A historic neon sign in San Francisco's Chinatown has been restored and relit, drawing attention to Tommy and May Chin Tong, who are credited with creating what is believed to be the first Chinese-language radio program in North America.
The couple launched the Golden Star Radio Company in 1939 and produced "The Chinese Hour" from their basement studio, broadcasting on KSAN to Cantonese-speaking audiences in the Bay Area.
Steve Kushman from the California Historical Radio Society noted that the program provided a sense of belonging for new immigrants, offering news and stories in their native language. May Tong was responsible for preparing and delivering the news, while Tommy Tong handled the technical aspects of the broadcasts.
Their son, Ron Tong, recounted how he grew up hearing his parents' work, stating that the program helped immigrants connect to their culture while adjusting to life in the U.S.
The Chinese Hour aired for 40 years, from 1939 until 1979. Last year, researchers discovered photographs of the Golden Star Radio sign, which had been attached to the building at 846 Clay Street. This prompted Kushman and the California Historical Radio Society to initiate a restoration campaign, which successfully raised around $65,000.
Crews meticulously repaired the sign, restoring its original colors and installing new neon lights. The sign was recently relit after being dark for many years. Ron Tong expressed that he did not fully appreciate the significance of his parents' contributions until he grew older, recognizing their impact on the community.
