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California Swears In Rohit Chopra to Lead New Consumer Protection Agency

Governor Newsom swore in former CFPB director Rohit Chopra to lead a new cabinet-level Business and Consumer Services Agency consolidating California's consumer protection departments.

Reese Hardy

July 1, 20262 min read

Consumer protection agency - illustration, Jake Team LLC
Consumer protection agency - illustration, Jake Team LLC

New cabinet-level consumer agency begins work

Pleasanton, California — Governor Gavin Newsom swore in Rohit Chopra on July 1 as the first secretary of California's newly established Business and Consumer Services Agency, a cabinet-level department created to consolidate the state's scattered consumer protection and business oversight functions under one roof.

The new agency brings together dozens of boards, bureaus, and departments that had operated separately, including the Department of Consumer Affairs, the Department of Real Estate, the Department of Financial Protection and Innovation, the Department of Alcoholic Beverage Control, and the Department of Cannabis Control. Newsom's office said consolidating them aims to improve coordination and enforcement across sectors that touch daily life, from financial services and health care to retail, hospitality, and real estate.

Chopra previously served as director of the federal Consumer Financial Protection Bureau from 2021 to 2025, where the agency's recovered nearly $10 billion in refunds and penalties, and as a commissioner of the Federal Trade Commission. State officials framed his appointment as a step to strengthen oversight as federal consumer protections are rolled back.

"I'm grateful for the opportunity to serve as the new agency's first secretary and advance efforts toward a fair, competitive, and entrepreneurial economy," Chopra said. "California consumers and small businesses are paying the price for harmful and corrupt practices. The new agency will sharpen and accelerate work to promote economic growth and protect the public from abuses."

Pleasanton, located in Alameda County in the San Francisco Bay Area, is home to roughly 80,000 residents. Consumer protection oversight from the new state agency would cover financial services, real estate, and retail sectors active in the Tri-Valley corridor.

The agency was established through a government reorganization Newsom initiated last year. Officials said the department will announce new initiatives, enforcement actions, and programs in the coming year focused on protecting consumers, supporting small businesses, and ensuring new technologies benefit Californians.

Sources

https://www.gov.ca.gov/2026/07/01/governor-newsom-swears-in-rohit-chopra-as-secretary-of-the-new-california-business-and-consumer-services-agency/

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Reese Hardy

Reese Hardy writes about community life, schools, public safety, and local events in Pleasanton.

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